The Vermillion Creative Team
Your new team is already assembled. Our backgrounds span years of real-world innovation and experience delivering the finest advertising, marketing, design, development, branding and diverse digital assets and applications.
Vermillion Creative has over 25 years experience in design, advertising, marketing and medical practice consulting. Our agency is structured to meet the unique needs of our clients while providing excellent, personalized service. Meet some of our team below.
Keeping our fees competitive makes our agency even more attractive to businesses and healthcare organizations of all sizes. We enjoy long-term relationships with our clients that utilize our diverse talents on an ongoing basis.
Laura is the founder and Creative Director of Vermillion Creative. She has over 25 years experience in marketing, design, and advertising working with a variety of clients and businesses with a concentration in healthcare marketing and medical practice consulting. She is the former Director of Public and Professional Relations for Carolina Organ Procurement Agency, an organization dedicated to organ transplantation and education working with Duke University Medical Center, UNC Hospitals in Chapel Hill and East Carolina University transplant centers. She also served as Director of Marketing for Piedmont Healthcare, a multispecialty medical group comprised of over 100 medical providers.
Memberships: Carolinas Healthcare Public Relations & Marketing Society, Lake Norman Chamber of Commerce.
Rob is Creative Director here at Vermillion Creative. He has over 20+ years experience in web design, branding and advertising and has worked with a variety of clients and businesses from small to Fortune 500. Rob is a WordPress aficionado and has worked with Hard Rock, Medieval Times, SeaWorld, Busch Gardens, FIS, Kforce, Checkers/Rally’s, Meals on Wheels and the Heart Gallery, among many others. Whether through web, print, or multimedia, he improves your brand presence through quality of design.
John graduated with a Bachelor of Science in Advertising from Appalachian State University. John specializes in designing graphics for advertising (both print and digital), electronic communications and specialty collateral. John also manages the advertising analytics for our client sites.
Crystal O’Gorman is a journalist, content strategist and social media marketer. She’s written for The Charlotte Observer, Charlotte Agenda, Lake Norman Magazine, Charlotte Parent and Carolina Weekly Newspapers. She also worked as a communications manager for a software development firm.
At Vermillion, Crystal is in charge of strategizing and creating web content as well as managing social media marketing.
She enjoys traveling, photographing, volunteerism and spending time with her family, including two children and six pets.
Joe has over 20 years experience as a videographer, editor, and producer. His first efforts were making martial arts training videos for then 9th degree Grand Master Seung Gyoo Dong for whom he operated two martial arts schools. From that experience, he moved to wedding video and legal depositions. In the late 1990’s and early 2000’s, he taped and wrote many cable TV spots for local businesses in Rowan and Davidson County and areas beyond. From this period to today he produced training and promotional videos for corporations and non-profits. However, from the mid-2000’s with the advent of Youtube and web video Joe has produced many web videos for companies and small businesses as well as documentaries.
Rebecca graduated Magna Cum Laude from East Carolina University in 2000 with a Bachelor of Fine Arts in Graphic Design. She has a wide variety of experience creating collateral materials, corporate branding, promotional materials, product packaging and award-winning point of purchase design. When she’s not designing, she’s busy being a mother to triplets! Rebecca is an avid runner, cyclist and loves competing in triathlon events.
April Lytle graduated from CVCC for graphic design and marketing in 2000 with honors. From that point on she’d worked at various newspapers, printing companies and venues doing graphic design and marketing including brochures, logos, illustrations and more. Her personal interests include fine art, poetry, philanthropy, and gardening. Her fine art is featured at several different exhibits throughout the year in the Charlotte area.